Gilden is the only cotton shirt we use in our transfer business. Customers love the fit, and there is minimum to no shrinkage. We like the fact that we have a large selection of colors to choose from. We feel confident that our customers are getting what they pay for. The quality of Gilden builds a sense of pride in our business. Good fit, less shrinkage, lots of colors. The Jiffy website is easy to use, and the service is great.